The Toddler Town Company
Bouncy Castle Hire
The Toddler Town Company
9 Farne Dr, Wickford
# The Toddler Town Company
The Toddler Town Company is a luxury soft play hire service based in Wickford that specialises in transforming events into Instagram-worthy celebrations for young children. Founded by Tara, a mum passionate about creating memorable milestone moments, the business caters to families planning birthdays, weddings, christenings, baptisms, engagements and other special occasions.
What sets them apart is their emphasis on high-end, styled soft play setups that prioritise both aesthetics and fun. Rather than standard play equipment, they offer curated collections featuring modern climbing frames, oversized ball pits, white bouncy castles and personalised soft play pieces designed to look as polished as they are entertaining. Their approach appeals to parents who want their child's celebration to feel special and photograph beautifully—evidenced by endorsements from celebrities including Jess Wright, Stacey Solomon and Danielle Armstrong.
The business targets affluent families and event planners seeking premium childcare entertainment solutions that eliminate stress whilst impressing guests. They've also secured brand partnerships with retailers like Matalan, demonstrating their credibility in the events sector.
The company's unique positioning combines practical party solutions with luxury experience design, filling a gap in the market for families wanting "beautiful, high-quality soft play" that goes beyond typical hire offerings.
The Toddler Town Company is a luxury soft play hire service based in Wickford that specialises in transforming events into Instagram-worthy celebrations for young children. Founded by Tara, a mum passionate about creating memorable milestone moments, the business caters to families planning birthdays, weddings, christenings, baptisms, engagements and other special occasions.
What sets them apart is their emphasis on high-end, styled soft play setups that prioritise both aesthetics and fun. Rather than standard play equipment, they offer curated collections featuring modern climbing frames, oversized ball pits, white bouncy castles and personalised soft play pieces designed to look as polished as they are entertaining. Their approach appeals to parents who want their child's celebration to feel special and photograph beautifully—evidenced by endorsements from celebrities including Jess Wright, Stacey Solomon and Danielle Armstrong.
The business targets affluent families and event planners seeking premium childcare entertainment solutions that eliminate stress whilst impressing guests. They've also secured brand partnerships with retailers like Matalan, demonstrating their credibility in the events sector.
The company's unique positioning combines practical party solutions with luxury experience design, filling a gap in the market for families wanting "beautiful, high-quality soft play" that goes beyond typical hire offerings.
Services offered
Birthday party soft play setupWedding guest entertainmentChristening and baptism celebrationsEngagement party setupsBrand event installationsIn-home play kit hirePersonalised soft play equipmentStyled photography backdrops